So what exactly does seeing 11:11 mean? As well as making a wish, it could mean that your future spouse is in the air. Here at Fempower, we want it to serve as a reminder of the intentionality of positive affirmations and self love behind your makeup application. Here’s why:
1111 has always been a special number for our Fempower Beauty founders. It was actually 11:11pm on April 9, 2014 when Alexis Androulakis and Christina Basias, founders of Fempower Beauty, initiated a conversation after swiping right to each other on Tinder. It was that synchronous moment that birthed their connection (thank you Tinder gods!) and the brand that we all know and love, Fempower. No, seriously, they talked about Fempower Beauty on their first date.
The truth is, once you see an angel number, you’ll likely see it often. And if you do, it means that there is something to pay attention to. Here at Fempower, we want you to associate your Fempower lipstick with that same energy. Let’s use Self Smarter Lip Sets as an example, from our Smarter Lip Sets line with Blair Imani. Every time you see and use Self Smarter Lip Sets, it's a promise to reconnect to who you are. And just like repeating angel numbers, our lipsticks have that power if you ritualize them.
Each of our lipsticks at Fempower Beauty represents you creating your own beauty standards through intention and self-reflective ritual. The beauty industry, the media, and toxic culture has trained us throughout history to cover our “imperfections” (or rather, what THEY want us to believe are imperfections) and hide parts of ourselves they don’t want us to like. Why? Because ultimately, they profit by doing so. This means that the products we buy become prescriptions to “problems” we are manipulated to have. Isn’t it about time that we reclaimed the beauty standard conversation and out self love and intentionality behind our beauty products and applications? Take the Fempower pledge with us by reclaiming beauty standards for our OWN.
Just like when Alexis and Christina swiped right to each other, It is believed that when you continue to see a certain set of repeated digits, it can represent a message from the universe. Spiritual or not, the idea that you are manifesting positive energy is something we choose to celebrate. And if repetitious numbers aren’t your thing, the simple act of swiping on a lipstick can be. Lipstick and the intentionality behind your lipstick application can be the way you remember to reconnect. This of this as a little life hack to jumpstart your own self love.
For example, consider moments you see 11:11 your formal Fempowerful invitation to put your SELF first and to swipe on Self Smarter Lip Sets on your lips while promising yourself to do so. All of our lipstick products are designed to do just that, with affirmations associated with them too. Did we mention you’ll help us dismantle toxic beauty culture? What a BONUS! Your lips are a symbol of your voice, your power to speak what you want into existence. Fempower becomes your self expressive therapeutic engine, and 11:11 is your reminder, your megaphone, to do so.
No matter what your makeup routine, beauty is a daily practice and ritual. Let the repeating angel numbers remind you of the intentionality behind this ritual, and invite yourself to look inside as you paint the outside.
Just like Alexis and Christina, beauty is for every journey life takes you on, even the ones where you meet your life partner!