We’re breaking down barriers

Tell me more

We’re in the business of
making self-love
accessible to everybody.

We’re shattering beauty norms and providing you with language, support and tools to lead a fempowered life.

Fempower was born out of the belief that no one should look in the mirror and say negative things about themsevles. And yet that is what we have been conditioned to do based on societal and cultural constructs of beauty. We're healing the harms of the beauty industry with luxury products and services that affirm and uplift. And we know we can’t do it alone. We create beauty experiences through partnerships with educator activist influencers who have you. The products we co-create with each partner align with your values and are designed to push culture forward in the way the you are yearning for. Together we are limitless.

Lesbian-owned
Affirming
Award winning
Inclusive
Empowering
Lesbian-owned
Affirming
Award winning
Inclusive
Empowering

Meet the founders

Christina and Alexis have been partners in business and in life since 2014. They both identify as bisexual Greek orthodox women, whose collective struggles and intersectional identities lead them to build a brand rooted in shattering beauty standards. Their ultimate goal is teaching humans to love themselves intamately through the use of their beauty products and services. They co-developed the propriety beauty coaching service called the Affrimation Application, and the products to go with the expeirence to help every human affirm themselves everytime they look in the mirror. Alexis, a beauty industry veteran, celebrity product developer and brand strategist, knows that Christina’s educational background, and Ph.D in educational technology is the secret sauce to the birthing of Fempower Beauty futurist mindset.

Our moral compass

01INCLUSIVE
Affirming02
03EDUCATIONAL
Community04
05LIBERATION