Fempower Liberators
We’re closing the beauty gap
We're healing the harms of the beauty industry with luxury products that affirm and uplift
Beauty with a voice
Shop our entire assortment of our debut Genesis collection and badass merch
Unleash your Fempower
Design forward pins, self love decals, and T-Shirts - made for the Fempower in you
Holiday Gift Sets
The perfect gift for the fempowerful human in your life this holiday season
Shifting the narrative of beauty standards
Inclusivity
Self-care
Advocacy
Lipsticks give you voice
What our customers are saying
For every Genesis lipstick you purchase, we donate to help a human in need.
To date, we’ve donated over 550 lipsticks to women and femme identifying individuals escaping crisis, domestic violence, assault, and harassment. Through 1:1 workshops and makeup classes through our Affirmation Application process, we fempower individuals to use makeup in ways that express their individuality and liberate them from their own fears. Together, we let go of anxieties and the expectations society has of us.