We’re closing the beauty gap
We're amplifying intersectionality & advocating for
the underserved with luxury products that give back
Shifting the narrative of beauty standards
Inclusivity
Self-care
Advocacy
Change the way you look at yourself when you look in the mirror with Affirming products.
What our customers are saying
For every product you purchase, we donate to help a womxn in need.
To date, we’ve donated 300 lipsticks to womxn escaping crisis, domestic violence, and poverty, to empower their voices and shift the narrative.