Celebrating Pride
with Fempower

Free rainbow stickers with every purchase in June!

Fempower Liberators

Let's liberate ourselves from beauty standards & reclaim our story.

Show your Pride

Introducing exclusive pride stickers with purchases made in June!

Limited Edition
Collection

We can't contain it either
We’re closing the beauty gap

We're amplifying intersectionality & advocating for
the underserved with luxury products that give back

Badass Merch for Fired up Humans

Pins, stickers, combo packs gallore. Need we say more?

Shop Merch

Beauty with a voice

Shop our entire assortment of our debut Genesis collection and badass merch

Shop All

Manifest X Matte Collection

Our exclusive limited edition collection with singer-songwriter Brooke Alexx

Shop Brooke Alexx

Shifting the narrative of beauty standards

Inclusivity

Self-care

Advocacy

What our customers are saying

"Beautiful! From the message to the packaging & the richness of the lipstick. It's amazing to be part of a powerful movement of beauty!"

Nikki

"Love the color, the texture, the way it stays on and the packaging! Thank you for a terrific product!"

Kathleen

"I love this lipstick, the color and scent are fabulous! The ingredients are natural. It looks great on. What is not to love? If you haven't tried it, you should."

Lisa

"What a great company and the package was so cute! I have the postcards all over my office for me and my daughter to remind ourselves everyday how powerful we are!"

Sabrina

For every Genesis lipstick you purchase, we donate to help a human in need.

To date, we’ve donated over 550 lipsticks to women and femme identifying individuals escaping crisis, domestic violence, assault, and harassment. Through 1:1 workshops and makeup classes through our Affirmation Application process, we fempower individuals to use makeup in ways that express their individuality and liberate them from their own fears. Together, we let go of anxieties and the expectations society has of us.  

Learn More