Activist beauty that gives back

Fempower Beauty is the world’s first activist beauty brand, making high-end luxury products and giving back – one game-changing beauty product at a time.

We are a community of badass femmes, using empowerment to transform the beauty industry in major ways.

Serpent

Virtumatte Lipstick

Lilith

Virtumatte Lipstick

Eve

Virtumatte Lipstick

Adam

Virtumatte Lipstick

Genesis Collection

Each of our products is made to tell a story. We examine history through a matriarchal lens and question patriarchal stories we’ve been told for centuries.

Our first product line, the Genesis Collection, is made up of four lipsticks. They are essenced with forbidden fruit and blended carefully with radically bold pigment to drench your lips in rich lasting color, every time you swipe. These shades come to life in the form of characters, where we flipped the patriarchal narrative of Adam and Eve, and retold a Fempowered version of the story. Our products are personified to make you ask questions about history. Like, what if Adam took a bite out of the apple first? Would society look different today?

We promise Quality

We promise Quality

We have high standards. Like you.

For our first collection we went to Italy, ate all the pasta, and sourced the highest quality cruelty-free ingredients to bring you the most comfortable matte bullet that has ever touched your lips.

We believe in Giving Back

We believe in Giving Back

When you buy one, we give one. Always.

We stand for Community

We stand for Community

We are stronger together. We call our community, Humans of Fempower. We are a collective of humans who think differently, with a strong desire to catalyze change. Join us! 

Wear your impact

We wanted to make giving back look as good as it feels. That means

You buy one = We give one

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