Fempower Liberators
Fempower Liberators
Let's liberate ourselves from beauty standards & reclaim our story.
We’re closing the beauty gap
We're amplifying intersectionality & advocating for
the underserved with luxury products that give back
Beauty with a voice
Shop our entire assortment of our debut Genesis collection and badass merch
Manifest X Matte Collection
Our exclusive limited edition collection with singer-songwriter Brooke Alexx
Shifting the narrative of beauty standards
Inclusivity
Self-care
Advocacy
Lipsticks give you voice
What our customers are saying
For every Genesis lipstick you purchase, we donate to help a human in need.
To date, we’ve donated over 550 lipsticks to women and femme identifying individuals escaping crisis, domestic violence, assault, and harassment. Through 1:1 workshops and makeup classes through our Affirmation Application process, we fempower individuals to use makeup in ways that express their individuality and liberate them from their own fears. Together, we let go of anxieties and the expectations society has of us.