Beauty with a voice

For every lipstick sold, we donate one to a human in need

We're rewriting herstory

Join the beauty revolution

Clean, vegan, cruelty-free

We’re closing the beauty gap

We're amplifying intersectionality & advocating for
the underserved with luxury products that give back

Beauty with a voice

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Badass merch for fired up humxns

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Shifting the narrative of beauty standards




What our customers are saying

"Beautiful! From the message to the packaging & the richness of the lipstick. It's amazing to be part of a powerful movement of beauty!"


"Love the color, the texture, the way it stays on and the packaging! Thank you for a terrific product!"


"I love this lipstick, the color and scent are fabulous! The ingredients are natural. It looks great on. What is not to love? If you haven't tried it, you should."


"What a great company and the package was so cute! I have the postcards all over my office for me and my daughter to remind ourselves everyday how powerful we are!"


For every product you purchase, we donate to help a woman in need.

To date, we’ve donated 300 lipsticks to woman escaping crisis, domestic violence, and poverty, to empower their voices and shift the narrative.  

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