Welcome to
Affirming Beauty

Change your self talk with complete packages

Self Love Mirror Decals

We want you to reflect, really.

Fempower Liberators

Let's liberate ourselves from beauty standards & reclaim our story.

Free sticker with every purchase!

You never know what you are going to get
We’re closing the beauty gap

We're healing the harms of the beauty industry with luxury products that affirm and uplift

Beauty with a voice

Shop our entire assortment of our debut Genesis collection and badass merch

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Unleash your Fempower

Design forward pins, self love decals, and T-Shirts - made for the Fempower in you

Shop Merch

Fempower Gift Sets

The perfect gift to fempower yourself or the fempowerful human in your life!

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Shifting the narrative of beauty standards




What our customers are saying

"Beautiful! From the message to the packaging & the richness of the lipstick. It's amazing to be part of a powerful movement of beauty!"


"Love the color, the texture, the way it stays on and the packaging! Thank you for a terrific product!"


"I love this lipstick, the color and scent are fabulous! The ingredients are natural. It looks great on. What is not to love? If you haven't tried it, you should."


"What a great company and the package was so cute! I have the postcards all over my office for me and my daughter to remind ourselves everyday how powerful we are!"


For every Genesis lipstick you purchase, we donate to help a human in need.

To date, we’ve donated over 550 lipsticks to women and femme identifying individuals escaping crisis, domestic violence, assault, and harassment. Through 1:1 workshops and makeup classes through our Affirmation Application process, we fempower individuals to use makeup in ways that express their individuality and liberate them from their own fears. Together, we let go of anxieties and the expectations society has of us.  

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