this is mind, body & make up
We’re slaying anxiety,
confronting depression, and
We believe beauty is yours to define and self-confidence is yours to own. Our beauty coaching sessions are engineered to help you transform your relationship with mind, body and makeup.Book a session
How it works
Affirmation Application practice is a daily makeup routine designed by Alexis Androulakis and mental health experts to recondition the mind, body, and soul to maximize self-love. As a result it reframes self esteem and transforms the way we look at ourselves in the mirror.
At Fempower our holistic approach to beauty coaching combines scientific learnings around the way you think, see, touch, and love yourself. In these one-on-one sessions with our expert beauty coach we will teach you how to mindfully activate the sensorealities of beauty.
Why we affirm?
Think For Yourself
Recent research in neuroplasticity, which is the brain's ability to move, change, and heal, has shown that we can create new neural patterns and behaviors with intentional, repetitive practice. This allows us to use affirming language to shift negative self-talk and patterns of behavior.
What did you say to yourself the las time you looked in the mirror? How we view ourselves when we look in the mirror has a profound impact on how we speak to and view ourselves. By reframing our perceptions and building a strong self-awareness, we can create lasting change in our self esteem.
It takes a minimum of 10 days to let go of an old belief, the same amount of time to form a new one. Repetition is cumulative. We are slowly and gradually moving our brain daily. Our goal is to change the thoughts and beliefs that you have about yourself. The destination we will arrive at together is you loving who you are. This happens through the power of repetition.
Communicate care through your own touch. Our nervous system reacts to touch as a signal of care. Our bodies react in a similar way when we touch ourselves as if someone else is touching us. Check in with yourself. How does your own touch make you feel?
Meet your coach
Alexis spent almost eight years on a sales floor meeting thousands of humans who would spend every second that she touched their faces looking in the mirror picking apart their looks. Alexis vowed that she would revolutionize the make-over experience. No one should look in the mirror and itemize their flaws like a to-do list. This practice was created to reframe the intention in which you show up for yourself every day. To change the way we all perceive beauty, and to shift culture beyond the narrow beauty standards that exist.