To create a space for education, to give a face to advocacy and a voice to empowerment to redefine beauty, feminine and feminist. To reconstruct how our society perceives feminine, feminist and beauty – using makeup as a tool to build confidence and self-worth. To action the unquestionable power of a sister squad and help women unleash their Fempower.
The act of applying makeup is ceremonial. It has shaped entire civilizations for centuries, and has been a long standing mode of expression. We aim to redefine how you perceive the expectation of beauty. We want to create an energy around the products you use that evokes a new experience. It’s almost 2020, “ I feel pretty, oh so pretty” doesn't cut it. Maybe shes born with something she creates. Makeup that feels is about your ceremony, your personal experience with the products you ritualistically apply. These modes of communicating with your spirit, mind, and body aim to allow you to understand your feelings and identity in ways every artist embodies their creations.
The Fempower Beauty Project is an intiative helping you sign, seal & deliver
a product to a woman in need of Fempowerment.
All you have to do is add an extra lipstick to your cart today.
10% of earnings are also donated to the Fempower Beauty Project.
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