We promise Quality We promise Quality

We promise Quality


Co-founder, Alexis has spent years formulating products for the makeup industry’s leading global companies. Her expertise fuelled the development of our Virtumatte lipstick formula – which if you haven't tried it, is quite literally, a best in its class matte lipstick. It leaves your lips feeling smooth, protected, lubricated and nourished. You may even find yourself reconsidering your relationship with your lip balm. Whatever you’re into, we’re into.

Besides quality, we also hold our products to high ethical standards. For our first collection we went to Italy, ate all the pasta, and sourced the highest quality cruelty-free ingredients to bring you the most comfortable matte bullet that has ever touched your lips.

Soul Training

Want to manifest change in your life? This worksheet is a great place start laying out your goals. Set them, conquer them, repeat.

Femfact: This is the same worksheet Christina and Alexis used to fuel their Fempower.


Train your soul, with our latest worksheet.

Why with makeup?

The act of applying makeup is ceremonial. It has shaped entire civilizations for centuries, and has been a long standing mode of expression. We aim to redefine how you perceive the expectation of beauty. We want to create an energy around the products you use that evokes a new experience. It’s almost 2020, “ I feel pretty, oh so pretty” doesn't cut it. Maybe shes born with something she creates. Makeup that feels is about your ceremony, your personal experience with the products you ritualistically apply. These modes of communicating with your spirit, mind, and body aim to allow you to understand your feelings and identity in ways every artist embodies their creations.

The Power<br>to Empower

The Power
to Empower

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