Co-founder, Alexis has spent years formulating products for the makeup industry’s leading global companies. Her expertise fuelled the development of our Virtumatte lipstick formula – which if you haven't tried it, is quite literally, a best in its class matte lipstick. It leaves your lips feeling smooth, protected, lubricated and nourished. You may even find yourself reconsidering your relationship with your lip balm. Whatever you’re into, we’re into.

Besides quality, we also hold our products to high ethical standards. For our first collection we went to Italy, ate all the pasta, and sourced the highest quality cruelty-free ingredients to bring you the most comfortable matte bullet that has ever touched your lips.