Who we are
Partners in business & in life
Meet the founders
We're on a mission to revolutionize the beauty industry, amplify intersectionality, and advocate for the underserved,
with luxury products that give back
On the evening of the first Women’s March in 2017, we came home and collapsed on the couch, exhausted and exhilarated by the intensity of the day. The historic volume of women and allies who united globally to march for equality ignited in us a desire to give back more potently. We imagined every human that marched that day donating to a single cause and the remarkable change that could incite. Our idea was to take a product that many women interact with daily – lipstick, and transform it into an opportunity for activism. For centuries, the beauty industry has had a powerful role in dictating how women and femme identifying humans should look and behave in society. We want to change the rules and reclaim the intention behind our beauty products, and our lives.
What we stand for
What our customers are saying
"Beautiful! From the message to the packaging & the richness of the lipstick. It's amazing to be part of a powerful movement of beauty!"
"Love the color, the texture, the way it stays on and the packaging! Thank you for a terrific product!"
"I love this lipstick, the color and scent are fabulous! The ingredients are natural. It looks great on. What is not to love? If you haven't tried it, you should."