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The act of applying makeup is ceremonial. It has shaped entire civilizations for centuries, and has been a long standing mode of expression. We aim to redefine how you perceive the expectation of beauty. We want to create an energy around the products you use that evokes a new experience. It’s almost 2020, “ I feel pretty, oh so pretty” doesn't cut it. Maybe shes born with something she creates. Makeup that feels is about your ceremony, your personal experience with the products you ritualistically apply. These modes of communicating with your spirit, mind, and body aim to allow you to understand your feelings and identity in ways every artist embodies their creations.
Download our free coloring book to make art while we're apart.
Post your masterpiece on Instagram & tag us @fempowerbeauty for your chance
to WIN a set of Genesis Collection lipsticks.
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