Makeup that feels Makeup that feels

Makeup that feels

I’m feeling

I’m feeling

Let’s play a game,

Select a word that describes how you feel when Fempowerment is broken, to unlock your shade.


Why it feels?

Makeup that feels is a commentary on the socially constructed stigmatization of women, and the emotional response women have to this. It is an invitation to challenge the status quo. To transform a negative feeling into a positive being. Welcome to fempowerment.

Makeup that feels will allow you to connect with advocacy, while simultaneously educating you to build self esteem through the use of products that were once created to destroy it.

Every makeup collection that launches will challenge society’s emotional intelligence through beauty.

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