<br> <br> We can do better. <br> <br> We can do better.



We can do better.

Our Story

We created Fempower on our couch the night of the 2017 Women’s March, we imagined every human that marched donating and the change it would create.  We saw a white space: activist beauty.

Thus Fempower Beauty was born.

The sheer volume of women and allies that came together across the world to march for equality sparked a desire in us we didn’t know we had. The idea was for a product that femmes interact with on a daily basis to spark that kind of magic and create impact. We chose beauty products because they have inevitably dictated what it means to be “feminine” for centuries. And we knew that those rules had to change.

We wanted to make giving back as easy as putting on your favorite luxury products. With the beauty industry focused on profits and perfection, we are creating the change we want to see and centering our brand around activism. We use beauty to uplift, not exploit. Much more than a campaign, giving back is woven into the DNA of our brand. For every product sold, we donate one to a femme in need. Fempower lipstick is activism in a tube, leaving your lips nourished and your soul empowered.

“Fempower products are activism in the form of makeup, we believe nourishing the skin and empowering the soul are one and the same”

We wanted to make giving back as easy as putting on your favorite luxury products.

– Christina, co-founder

Through beauty, I was able to build myself up and assert with power who I am.

– Alexis, co-founder

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